Cellular promoting is extraordinarily essential particularly for B2B, i.e., enterprise to enterprise entrepreneurs on this digital world. This small but efficient advertising and marketing medium has overtaken all different conventional advertising and marketing means by storm and it’s anticipated to proceed the identical. However why cell video promoting is on the rise? What’s its profit? Why is it higher than different advertising and marketing instruments? The reply to it’s – Cellular now has turn into the first supply of knowledge for each modern-day shopper’s day-to-day life. It helps in socializing, purchasing in addition to for the leisure functions. Within the latest years, Smartphones have turn into the closest piece of gadget that entrepreneurs can use to reinforce buyer engagement and loyalty whereas producing higher returns for each penny spent. These days, entrepreneurs can select from loads of cell video messaging platforms corresponding to Fb, YouTube, moLotus and Whatsapp. 1) Fb Fb is probably the most extensively used platform for entrepreneurs to get in contact with their clients however it’s out there for under these clients who’ve entry to smartphones and PCs. And, sadly this software will not be spam-free and requires web connection to operate. 2) YouTube YouTube is a platform which is inescapable when it comes to video commercial. As per the examine of “invespcro”, youtube owns practically 20% share of US digital video adverts. It boasts a couple of billion distinctive customers each month by means of its collection of advert codecs together with Cellular Roadblocks, InStream Video, and Model Channel. However this platform will not be spam free and a few of their adverts are non-skippable and haven’t any possibility for the consumer response. By it has an inbuilt analytics for advert efficiency test however, its adverts will not be response-oriented and cannot be saved. Furthermore, customers want excessive velocity web connection to observe prime quality movies with out buffering. 3) moLotus moLotus is an interactive cell video buyer engagement platform that’s viewers oriented and fascinating. This cost-effective revolutionary messaging platform is spam & fraud free. It is paper-free automated system doesn’t require any heavy dimension software or web connection to work. moLotus revolutionary multimedia platform reaches goal audiences’ cell inbox in minutes which may be seen anytime & wherever. It’s handset appropriate and has a number of calls-to-action options. Advertisers and entrepreneurs can do this distinctive platform to ship customized greetings, presents, and reward messages to have interaction clients’ curiosity and maximize their general revenue margin. 4) WhatsApp WhatsApp is one the preferred and user-friendly messaging platforms that has been changing common SMS system. Although, it’s a globally used software to ship messages and to remain linked with household & associates; it’s not the fitting platform for entrepreneurs to achieve their thousands and thousands of world shoppers in a single go. Within the above checklist, whereas the primary two and final platform is dear, much less responsive, and require the web connection or app to work, moLotus is a rich-media cell video promoting platform that saves enormous value, has a number of calls-to-action choices and helps acquire revenue whereas partaking goal audiences.