The social media craze is taking things to levels no one saw coming. Several businesses and individuals can attest that social media has taken them through the hardest of hurdles when it comes to brand growth. With a vast number of tools available for free or at a small fee, content creators are finding it convenient to use social media as a marketing platform. So much so, they optimize their website ranking, making them visible to the general public.
On that note, we have to recognize that there is so much that goes into using social media besides just posting. You need a structure in place. And this structure needs to be streamlined to the exact day, time, and most importantly, the industry your business falls under. The reason behind this is because of the different needs that arise on a typical day, month, season, or year. For instance, food is to be searched during or just before mealtimes, and traveling needs just before holidays. And in this piece, we take a deeper dive into the industries specifically. So let us begin.
- Food and beverage
One very booming industry is the food and beverage business. And the reason is quite apparent since we must eat and drink to function. And so if you own a company in that line of work, consider posting your content on Fridays at noon just before lunchtime on Wednesday, Thursdays or Saturday. The days that approach the weekend work best. If you can avoid posting content outside mealtimes, please do so.
If you own a store that sells items on retail, the best time to advertise your merchandise is on Friday at noon. At these times, a lot of people are online searching for a new outfit, shoes, or accessories for themselves or their loved ones for the weekend. For retail, be sure to avoid posting during the 11.00 am to 1.00 pm window.
- Professional services
These kinds of businesses mark the highest ranking when content is posted on Fridays, Tuesdays, and Wednesdays at 9.00 am or 10.00 am. If you offer legal consultancy, for example, these are the times’ people will be searching for the first thing they get to the office. Avoid uploading during the weekend or in the evenings, as people will ignore them.
- Non-profit services
For non-profit organizations, the best ranking has been seen to be at 4.00 pm, or 10.00 am on Thursdays. During these times, people are casually perusing through their profiles and may take an interest in your cause at a glance.
- Non-retail e-commerce
For non-retail e-commerce businesses, the best timings are on Thursdays from 9.00 pm to 4.00 pm. But these times can be tailored depending on what you are selling and also the kind of audience you aim to attract.
- Travel and tourism
Businesses under this line of work get the best results on their posts when they upload on SEO marketing platforms on Fridays as from 9.00 am and 1.00 pm. Another factor such businesses should take advantage of is seasonality, such as Christmas, Valentine, and Easter, to name a few.
If you operate in any of the names sectors, try posting at those times and see your business prosper.