If you are going to be performing SEO on your website it’s very important that you also complete competitor’s research. Finding out how your competition is obtaining their high rank on Google could help you to deploy a similar strategy.

To get started with the process of learning the strategy of your competition, here are a few things that you can do with their high ranking website to adjust your own strategy:

Use Site Explorer

This is a tool from Moz it will identify some of the top pages and the backlinks that your competitor is using. By checking in on the page rank of some of the other pages that link to your competitors website, you can see how they are ranking their site with domain authority. You could contact the same website owners and work at getting your own content featured on these sites.

Checking Metrics

With link metrics you can also understand more about the keywords your competitor is using. Doing keyword research from your competitor will help you to understand the keywords they are using to rank their page. If you can target the same keywords, there’s a chance that your site could eventually overtake bearers.

Create a Strategy for Your Domain Authority

Checking your site and its current domain authority and then adjusting your strategy to backlink on some of the pages your competitor is using can help you to see an almost instant improvement. Your domain authority can start to fluctuate quickly, especially when your page sees mentions on other high ranking sites. By regularly examining several competitors you can make sure that you are up to date on all of the latest strategies for improving your page rank with SEO.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a St Pete SEO company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.