If you are looking to boost your e-commerce business today and you want to improve the nature of your Shopify store there are some great tips that you can apply at the launch of your store to help with search engine optimization. Here are some of the best tips you can follow at launch for your Shopify page.
Optimize Your Site Structure
Organizing your page means simplifying the site structure. Creating site categories and subcategories will make sure that a search engine can crawl through your online shop faster and find results within your shop more easily.
Creating Unique Titles
The meta-descriptions and titles for each of the items in your online store are also important. Title content must not exceed 60 characters and the meta-descriptions for your content can only be 160 characters max. Going to your online store, selecting preferences, and removing stopwords can make sure all of your titles are the perfect length and unique if you are using different items for each piece of shop content.
Never Duplicate Descriptions
Duplicating content on your online shop can instantly ruin the SEO value of your page. Build unique content and product descriptions for each product.
Properly Paginate Your Pages
When presenting any type of content you do not want to overwhelm customers with too much data on the page. Paginating your content will make sure that there’s plenty of white space and a proper navigation path for anyone that’s viewing your content on a mobile web browser.
User experience throughout your store can be a crucial path for smooth navigation and making sure that customers can enjoy a seamless experience when accessing your page. Boosting your site speed and working to properly optimize each page can make sure you can have a simple and speedy process for navigation.
Work On Social Media
If you want to expand your business, you need to have a social profile. Social media platforms can be an excellent way to answer questions from your customers and link to certain sites. Your online shop needs to properly link online and make sure that your customers can access it from whatever platform where they feel most comfortable.
Consider these top tips if you are going to be starting an online store and you want to make sure that your Shopify page for e-commerce can be more effective from launch.
This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries.