Driving interested traffic to a website is the goal of pretty much any website. Good content marketing leads to the generation of interested traffic. On-page Search Engine Optimization (SEO) is an increasingly popular way for website owners to drive this traffic to their websites. However, figuring out how to improve your site’s SEO can be a daunting task for those not experienced in it. In addition, managing the SEO for a website can be a time consuming and fatiguing task.

This is why more and more SEO firms are popping up all over the world. These firms provide SEO packages and SEO consulting for their clients to handle the heavy lifting of SEO. However, these can also run a large fee depending on where they’re located. Those who are looking for an SEO firm that doesn’t charge as much as most SEO firms may want to consider outsourcing their SEO to an Indian firm.

The biggest and most enticing advantage of outsourcing your SEO to an Indian firm is the cost. Indian SEO firms are simply going to be way more affordable than their North American or European counterparts. This allows website owners to spend more on other ways of driving traffic such as advertisements.

Indian SEO firms also adhere to globalized standards. When marketing it’s important to consider the standards of living for the areas that are being targeted. Considering cultural and financial differences between regions is important when marketing to them.

An Indian firm may have a quicker delivery time as well. Many Indian firms have a sole focus on SEO and don’t focus on many different fields. This helps to provide a quicker turnaround for their clients. Most Indian firms also have a great work ethic that only improves with experience. Plus, as an added bonus, Indian firms are likely to work on what would normally be holidays in non-India countries.

Indian SEO firms typically provide the same SEO services as other SEO firms. This includes keyword research, content writing for websites, monitoring of the website’s SEO over time, and much more. They also offer the same competitor research as well as handle the technical side of SEO.

There are, however, some disadvantages to outsourcing your SEO to an Indian firm. While many consider these minor issues, it’s still important to consider them. However, most of these issues would apply to any SEO firm that isn’t in your own country.

One disadvantage would be that the Indian firm you’ve chosen may not be completely up to date with the latest SEO tactics. What may work in one country with a certain range of competitors may not work in another country. This can be mitigated by ensuring that the firm employs the latest techniques beforehand.

Secondly, the time zone difference should be considered as well. Unlike a USA SEO agency, firm may not be able to be contacted immediately at all times. This could lead to miscommunications or lengthen the amount of time to have a question answered. This can also be tricky when holidays and weekends don’t line up.

Lastly, it’s important to make sure that the company employs ethical business practices and isn’t going out of business. The company should have a good track record and a list of accomplishments. It can be hard to tell if a business is employing ethical business practices abroad.