Handling your social media accounts may seem like an additional task on top of ranking your website. What you might be surprised to know is that your social media sites are a vital part of any SEO strategy as well. With the popularity of social media only continuing to rise, google and other search engines are indexing this content at a furious rate.

Even the latest tweets and posts on social media are finding their way in the search engine results and this can influence the SEO for your page too.

Your Customers Are Talking About You

The goal of SEO is to make sure that your website can be found on search engines. When you create brand awareness and get people talking and buzzing about your business, this contributes to the goal. Increasing brand awareness means that when customers hear about your brand and experiences associated with it, they feel inclined to share your content and find some of your posts on social media.

Most professional brands have some form of social media page and if the customer comes up empty, they might consider your company to be unprofessional. Platforms like Facebook and twitter can make sharing content from your site easy as well.

It is quite simple to embed a sharing link in all of your posts and to republish some of your content on your own personal page so that people using the social media platform of your choice will be able to link through to your content. Choosing different platforms of access and communication can also make sure that people can enjoy a better quality result through social media.

Setting Up Your Accounts

When registering on a social media platform, make sure that you are producing professional results. You should put real effort into creating a Google my business account, create high-quality profile images, work at a professional description and make sure that you are producing only the best quality of content for your social media page as well. Your social media count is going to show up in search engine results and this means that the content you publish here will be a direct representation of your brand too.

Social media can have a massive impact on your search engine results. Having high domain links from your social media account to your main page can work to continuously drive traffic to your site and help you maximize search engine results. With the other content that is indexed from social media accounts, you can create outlets that will have people quickly finding your page with ease. Focusing on social media accounts can be an excellent way to improve SEO, improve communication amongst prospective clients and brand notoriety.

This post was written by Kristian D’An. Kristian is the owner and SEO Specialist at Lux Digital Marketing, a search engine optimization company. Kristian has been optimizing websites successfully for over 7 years. He has helped his clients achieve the #1 position on Google in several different industries