Learn How To Redesign Your Site Without Affecting Your SEO Rankings
Since childhood, we have been taught that people judge others by how they look. However, customers and prospects will also evaluate your website based on its appearance. Your site will need to be updated regularly.
Why You Should Consider SEO in a Redesign
SEO can take months, sometimes even years, to show positive results. It can take months, sometimes even years, to see positive results from SEO.
You don’t have to worry about what a redesign will do to your SEO.
Redesigning a Website without affecting SEO
If your website has a high organic traffic standing, you need to know how to redesign it without losing your rank. Here’s a step-by guide on how to redesign your site without affecting SEO.
Step 1: Consider your SEO rankings
You should first analyze your current SEO standings before you start to redesign. You should redesign your website if it is outdated, slow, or not performing well in search engine rankings. If your SEO rank is high, it’s worth rethinking a redesign. Analytic tools can help you determine your rank and identify keywords that are driving your traffic. These keywords should be noted along with your metadata.
Step 2: Crawl your existing website
Now that you have your metadata and keywords in place, it is time to analyze the link structure of your site. You will need to change the URL structure when you redesign your website. Yoast SEO is one plugin that can assist you in this. The SEO crawl will allow you to understand the structure of your website. If your existing site is performing well, you should keep it that way.
Step 3: Keep your old (current) site live
You can keep your website online until you’re ready to launch the new website. It is essential to avoid any interruptions or loss of information. This will prevent you from losing customers or prospects to your website. After the site goes live, you’ll need to clear the cache.
Step 4: Change the temporary URL
We repeat: Never redesign your website. You could cause problems that your visitors might experience. It can also lead to long-term problems that may take a lot more time to fix. If it does not, your site will be considered a duplicate when it launches. This is why it’s important to have your developer do this as soon as possible.
Step 5: Create 301 redirects
As we have discussed, it is important to preserve as much as possible of the original site architecture. You should keep as much original content as you can, especially if pages perform well for certain keywords. You should set up 301 redirects to link between the old and new URLs if you modify any pages’ URLs. This will ensure your SEO work remains intact and preserve all your valuable backlinks. Search engines will display a 404 Page not Found error.
Step 6: Test Your Website
Before you publish your website, copy your website from your old website and test it. You will need to check for broken links and make sure that all features work properly. It is important that your site loads quickly, and is mobile-friendly since most people surf the internet via mobile devices. Every URL should work and not take the user to an incorrect page or broken link. You should ensure that each possible route on your site leads to the intended destination.
These are the steps to take if you plan to redesign your website without affecting SEO. This is not a good idea if you’re trying to do it yourself. You should not attempt to make costly or irreversible changes later. Instead, hire someone who is experienced in website development for construction companies.
The responsive web design that CMG can provide for construction companies is a skill of the expert team of designers from CMG. We offer SEO assistance for any construction company. We can help you maintain your SEO rankings while also developing a website for your construction business.
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