There is no doubt that to exploit the possibilities of your web project, the ideal is to have the knowledge of professionals in the field of online marketing.
If you have a website or online store and your goal is to find audience, using an SEO agency can be a good idea to help you improve the visibility of your site in search engines.
Far from what many may think, web optimization is not a hidden art nor is it about cheating or hacking search engines. SEO positioning requires technique and strategy and implies an analysis of the website and its online presence and of course, a lot of dedication.
Hence, the choice of the appropriate agency is very important, to ensure that it will apply best practices to achieve the objectives of the site and will not compromise our presence on the Internet.
The problem that many companies find that “desperately” seeks a “professional” to help them is that they find it very difficult to assess whether an agency offers quality assurance. For that, below we will detail some aspects that should be taken into account before hiring the professional SEO services:
A serious SEO agency is able to analyze your website and detect errors and opportunities. This is very important to plan the project properly and implement the necessary actions to improve search engine positioning.
Search the web on Google
Although it may not be a critical factor, one way to evaluate the agency’s service may be to look at its ranking on Google for a particular keyword. Performing a search for SEO service and that the company appears in a good position is an aspect to consider.
Cancellation policy and commitment of permanence
It is also important to ensure that at any time we can stop collaborating. This is interesting because if the results are not satisfactory, we do not have to pay unnecessary fees.
A serious SEO agency does not promise to be number 1 in the rankings. Make sure you talk about improving the quality of organic traffic and increasing conversions.
In addition, it would be necessary to distrust an agency that ensures results in a short time since then it could be using unethical techniques, also known as black hat. In this sense, we must flee from those agencies that do not strive to explain the work to the client and are not accessible in terms of the actions taken.
Worry about knowing how the results are going to be measured. How the information will be displayed to the customer and what are the key performance indicators.
Trust in the company
Every day the consumer looks for more references before buying and of course, it is also important when hiring the services of an agency. SEO is a long process that must be based on results, but also on communication and close collaboration. By entering the website of the company in question, we can check if there are testimonials from other customers and review the portfolio to see other work done.
In addition, the website must clearly show the company information and the identity of the main people who make up the team. It is important to know who you talk to and who you hire.