Search engine optimization (SEO) involves optimizing your website for the dominant search engines in your target market. In 2006, there were hundreds of SEO companies in the US alone. By the end of 2007, Google still dominated the market, with about 75% of all searches. In the UK, Google’s market share was about 90%, and in Germany, Google had a market share of 85-90%.

On-page optimization

On-page optimization is an important component of SEO, including for the site of a West End, Boston, MA slip and fall attorney. It involves optimizing web pages for specific keywords. This includes everything from HTML code to images and links. Google ranks each page individually and uses a variety of factors to determine its ranking. These factors include unique content, keyword-targeted title tags, short URLs, and optimized image alt text. Keyword-targeted anchor text is also an important aspect of on-page optimization.

Another component of on-page optimization is the use of meta titles and descriptions. These are important for SEO because they affect rankings and CTR. The titles and descriptions should be optimized along with the content and should correspond with the content. In addition to this, internal linking should be used to direct bots to the right parts of the website and help real users navigate. This strategy is particularly important for websites with a large amount of content.

In addition to the use of meta tags, on-page optimization also improves the quality of content and links. Google rewards websites with low bounce rates, quality content, and internal links. These factors are important for both users and search engines.

Site audits

A site audit for SEO is an analysis of a website that focuses on factors that influence its visibility in search engines. It will look at both the overall traffic and individual pages. An SEO audit is typically completed for marketing purposes. It is also useful for identifying issues that need to be addressed to improve a website’s performance.

An SEO audit will focus on the speed and content of each page to determine if improvements are needed. Having pages load faster will increase traffic and lower bounce rates. Slowly loading pages may turn off potential clients. A site audit will also identify changes that need to be made to comply with Google guidelines. A website audit can also determine if there are underlying factors behind traffic decreases.

For example, if you recently added a new content type, it’s important to regularly audit it to ensure it is optimized. You can also conduct a template audit to ensure that new templates are compliant with new ranking factors. The frequency of your audits will depend on the amount of content you add to your site and the structure of your website. A strategic audit is recommended at least once a year, or when major changes are made to your site.

Keyword research

The most important step of keyword research is understanding your audience. Whether it’s a niche or a specific industry, knowing your audience will help you tailor your content to their needs. For example, if you sell video games for kids, you can start by listing topics related to this market. By doing this, you will be able to narrow your list to more specific keywords.

Keyword research is a key aspect of online marketing. This is the only way to discover what your audience is searching for. Performing keyword research helps you better understand the language they use to find solutions to their problems. Moreover, it can give you insights into what your audience is searching for in your industry, so your content will have a higher chance of being found in the search engines.

A good keyword research strategy is critical to achieve success in organic search. In addition to helping you improve your search engine visibility, it also helps you develop content ideas. You can even find the right keywords for social posts to increase your reach. But remember that not every keyword is relevant to every business and not every query related to your niche will be popular in the search engines. It is therefore essential to understand your audience and learn how to optimize your content for the right keywords.